Lifestyle, Elevated by Technology.
A venture studio that builds and invests in technology companies in the hospitality and lifestyle sectors.
// About Us
Where Vision Meets Execution.
We validate market demand, develop products from proven technologies, then partner with exceptional entrepreneurs to propel them to market leadership. Every project starts with real, engaged clients — not just ideas.
// Our Approach
De-Risking Investments.
Primi combines a venture studio, incubator-accelerator, and pre-seed fund into one powerhouse, backed by leading hospitality experts and battle-tested entrepreneurs who architect market-validated ideas into high-growth ventures for the hospitality and lifestyle industries.
Built with industry operators.
Validated in real conditions from day one.
1. Vetted Ideas = Market Fit
Each project and investment is driven by real-world insights and needs, sourced directly from our lifestyle partners and network rigorously validated to ensure scalable market adoption.
2. Early Traction, No Problem
From the onset, startups are provided with anchor clients invested in their solution ensuring validation, rapid adoption and continuous feedback.
3. Strategic Investment
Each vetted startup receives formation to pre-seed funding for prototyping and MVP development, ensuring they have the resources needed to build and validate.
4. Unfair Advantage
We provide startups with all the support and industry expertise from Zú, IC Ventures, BSE Capital and our network needed for scalable growth.
// Our Strengths
Embedded Experts
Primi provides access to a vast network of 70+ mentors with 20+ years of experience across diverse sectors and expertise in corporate operations and entrepreneurial growth.
// First venture developed within the Primi model
NOA.
NOA is a dynamic API-first platform that elevates concierge services to hyper personalized butler levels with AI-driven personalization, seamlessly integrating with leading hospitality and lifestyle systems.
// Primi is a venture from the minds of:
// Sponsors & Network
// Partners
Experienced builders, investors and mentors.
Dimitri Gourdin
Co-Founder
Basil Bouraropoulos
Co-Founder
Andrea Martucci
Co-Founder
Ignazio Cipriani
Co-Founder
Evangelos Bouraropoulos
Venture Partner
Carlos Romero
Partner & CTO
Curtis Gavura
Venture Partner
Jeanne Dorelli
Senior Associate
Pierre-Olivier Bontems
Head of Venture Creation
Maude Bédard-Dufour
Senior Associate
Cecilia Hernando
Project Coordinator
Brando Juris
Special Advisor
Mike Cegelski
Special Advisor
Pierre-Olivier Bontems
Head of Venture Creation
Maude Bédard-Dufour
Senior Associate
Brando Juris
Special Advisor
Mike Cegelski
Special Advisor
Cecilia Hernando
Project Coordinator
// FAQ
Let's Clear Things Up.
Our program brings exceptional technical leaders into Primi as co-founders of new ventures. We provide validated opportunities, resources, and comprehensive support to help them build successful companies.
We create companies from inception. Our venture studio model means we start with validated market opportunities and build from the ground up.
We focus on AI applications in lifestyle industries — hospitality, entertainment, wellness, and travel.
Our startup engagements typically transition to full co-founder/CEO roles within 8-12 months, with continuous support throughout the journey.
// Contact Us
Let's Build Together.
Ready to transform a validated opportunity into your next entrepreneurial venture? Reach out to our team.
Maison Alcan, 2200 rue Stanley, Berkeley 3, Montréal, QC H3A 1R6
